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Between memorable Super Bowl ads, viral marketing campaigns, and Twitter’s blue checkmark fiasco, marketers are looking to learn from 2022’s highlights and disasters to shape their strategies for 2023. What are the biggest upcoming marketing trends that brands need to be aware of?
Read MoreCustomer segmentation divides your customers into groups based on shared traits and similarities. Segmentation helps companies gain a competitive advantage, draw in high-quality leads, and improve products.
Read MoreMarketers need data to provide personalized experiences but shouldn’t do so without consumers’ explicit knowledge and consent. What data protection and consumer privacy laws do brands need to know about?
Read MoreConsumers are always looking for ways to build deeper relationships and more personalized experiences with their favorite brands. Marketers can do this by leveraging artificial intelligence to boost sales, drive loyalty, and enhance consumer journeys.
Read MoreIn this digital age, consumers’ value of personalization has skyrocketed, but so has their desire to protect their privacy. Ultimately, respecting consumers’ privacy comes down to capturing zero and first-party data that follow current privacy regulations.
Read MoreIf companies want to build strong customer relationships and turn first-time shoppers into loyal advocates, they need to focus on fostering trust through the fair and ethical use of consumer information.
Read MoreCompanies are turning towards virtual and augmented reality to meet growing consumer demand for immersive brand experiences. Some are expanding into the metaverse, a series of virtual worlds with endless possibilities for awareness, sales, and engagement.
Read MoreBrands are turning to gamification marketing to create data-driven personalized experiences for their customers. Gamification provides objectives, incentives, and rewards that leads to stronger user engagement and customer loyalty.
Read MoreThe perfect loyalty ecosystem helps you connect with your consumers, from the first “hello” of acquisition to falling head over heels with ongoing engagement. Data is the key to making this happen, nurturing long-term relationships on the path to purchase.
Read MoreLoyalty programs offer an endless number of consumer touchpoints, from surveys and quizzes to preference centers and gamification tactics. Brands can leverage these opportunities to gain valuable user insights and turn them into action plans.
Read MoreBrands need user data and industry insights to navigate the consumer landscape, inform their business decisions, and drive their marketing strategies. Data helps marketers make the right choices at the right time for the best possible results.
Read MoreData helps companies understand what audiences are out there, what they’re looking for, and what motivates them to buy. Marketers need to be aware of existing and emerging technologies that can drive their acquisition, sales, and customer loyalty strategies.
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